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If you’re interested in getting the most out of your online marketing campaigns, hiring a Google Adwords Expert is a great way to improve your advertising results and lower your costs. These specialists are well versed in negative keywords, audience targeting, remarketing, and different match types. They also have knowledge of split A/B testing, which will help you optimize your campaigns and lower your cost per lead. You can also benefit from their knowledge of ad formats, such as Google AdWords.

While a Google Adwords Expert can work with a variety of different clients, a potential role for this individual is the Chief Marketing Officer. This position reports to the CEO of an organization and oversees a team of Google Adwords managers and marketing officers. A Google Adwords expert with experience in this role can expect to earn a high salary, based on the skills and experience they bring to the table.